Digital Pharma East – Virtual

We've all heard the old adage "quality over quantity," but when it comes to patient audiences, it's particularly true. It doesn't matter how many people you reach if those people aren't part of your target patient group--and identifying those target patients is only set to get trickier with the introduction of new privacy measures, including the loss of third-party cookies. This panel will explore why pharma marketers should be focused on finding the right patients, and why prioritizing higher-quality engagements as a KPI of campaign success will lead to higher-quality results and measurement outcomes. We’ll also explore ways marketers can reduce waste and get their messages to clinically relevant patients—even as privacy restrictions shake up the digital media landscape.