Digital Pharma East – Virtual has ended

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Digital Pharma East – Virtual

8:30am EDT

Welcome Networking

9:00am EDT

Opening Remarks

9:05am EDT

Pharma KeynoteBeth Bulik • Stacy Kearney Bucha, MBA

9:30am EDT

Unlocking Opportunity in the Convergence of Digital Health and Digital MarketingChris Paquette

9:55am EDT

Using Health Information to Reduce Health InequitiesSara Michael • Robert Allen • Christina Jones • Dr. Shamard Charles, MD, MPH

10:45am EDT

The Digitization of Healthcare (Communication): Where Are We Now?Amit Phull

11:15am EDT

Driving Digital Transformation and InnovationDaniel Rothman • Alison Reichert • Robert Allen

12:00pm EDT

The Future of HCP Engagement: New Innovations for a Shifting DynamicLinda Ruschau

12:30pm EDT

Networking Break

12:45pm EDT

Connecting your Customers: Looking at the Intersection between Healthcare Professionals and Patients to Maximize Omnichannel EngagementJohn Baylor • Aleen C. Hosdaghian • Joseph Z. Ferry • Justin Freid

1:30pm EDT

Connected Patients Achieve Optimal Medication SuccessJeffrey Kohout • Cori Hawkins, Pharm D • Lyndi Hirsch

2:00pm EDT

Reimagining Marketing Strategy for Established BrandsStacy Hartung • Rishi Manchanda

2:30pm EDT

The Art & Science of Omnichannel: The Intersection of Digital and Personal Engagement for HCPsDana Cohen

3:00pm EDT

Closing Remarks

8:30am EDT

Welcome Networking

9:00am EDT

Opening Remarks

9:05am EDT

Fireside Chat with Jeanne Kehren , SVP Digital & Commercial Innovation & CIO at Bayer Pharmaceuticals,Jeanne Kehren • Beth Bulik

9:35am EDT

Social Health: Pharma’s New Patient JourneyJack Barrette • Darielle Ruderman • Raelle Brown

10:05am EDT

Pharma and ESG: What’s New and Next in Environmental, Social and Governance InitiativesBrad Hecht • Beth Bulik • Patrice Matchaba, MD

10:45am EDT

The Acceleration of Digital Health Technologies and the Impact on Adherence in a Post-Pandemic EraAndrew Burns

11:15am EDT

The Evolving Patient Experience: Using Data and Digital to Better Understand and Partner with Patient CommunitiesDavid Magrini • Mary Michael

11:45am EDT

D2Me: Unlocking Data-driven Insights to Create Better OutcomesMatt McNally

12:15pm EDT

Networking Lunch

1:15pm EDT

Turning Your Tactical Plan into an Omnichannel Strategy: Innovative Insights from an Unexpected SourceAngelo Campano • George C.D. Griffith

1:45pm EDT

Precision Targeting: Finding and Reaching High-Quality Patient AudiencesJennifer Lyle, MPH • Juliet Zhang, PhD

2:15pm EDT

An Approach to Digital Governance and How you can use it to Drive Innovation with Brand Teams.Zoe Dunn • Jeff Bakker

2:45pm EDT

Closing Remarks

8:30am EDT

Welcome Networking

9:00am EDT

Opening Remarks

9:05am EDT

Pharma Keynote: How Eli Lilly Went for the GoldMegan Suttile • Lina Polimeni

9:30am EDT

Ready, Set, Launch: Best Practices for Engaging Physicians Throughout the Product LifecycleErin Fitzgerald • Dr. Claudia Martorell • Dr. Ashish Rana • Dr. Paul J. Ufberg

10:05am EDT

Integrating Digital Support to Enhance the Patient JourneyOmri Shor • Mark LaLeike • Abby Reynolds

10:35am EDT

Fireside Chat: Leaders from Novartis and Tilak Healthcare Discuss What it Takes to Drive Successful Digital Health PartnershipsHeather Landi • Jacob LaPorte, Ph.D. • Edouard Gasser • Stephane Wolf

11:30am EDT

Digital Future Pharma KeynoteLaura Gunn, PhD

12:00pm EDT

Successfully Implementing Cloud-Based MDM for Efficient Real-Time DeliveryNishith Trivedi

12:30pm EDT

Networking Break

12:45pm EDT

Innovative Digital Communication Strategies to Accelerate Digital Transformation and Improve EngagementTash Brown • Christopher Nugent • Matt Lasmanis • Sharon Rubin • John Lineen

1:30pm EDT

Patients are Driving Their Treatment Journey. Learn how Pharma can Ensure They are Along for the Ride.Dawn Lacallade

2:00pm EDT

Incubating Internally: Pushing the Boundaries of Both Innovation and DigitizationImran Haque • Dave Guiga • Vanessa J Roknic, MBA, BSc (Hons) • Timothy Graham

2:45pm EDT

Networking Break

3:00pm EDT

Digital Transformation is a Journey not a DestinationNeil Keene

3:30pm EDT

Closing Remarks

8:30am EDT

Welcome Networking

9:00am EDT

Opening Remarks

9:05am EDT

Pharma Keynote: From Fashion to PharmaAndrew Kennemer

9:35am EDT

Digital Health KeynoteCorey M McCann M.D., Ph.D.

10:05am EDT

Disruptive Technologies that will Shape the Future of PharmaStephanie Butler • Saad Saeed • Dany DeGrave • Pallavi Garg

10:50am EDT

Closing Remarks