Digital Pharma East – Virtual

Rep access and HCP engagement are moving targets today: While only 10% of HCPs say they want to return to pre-COVID norms for in-person meetings, at the same time they’re finding pharma support services more helpful than ever before. Given declining in-person HCP access and increased HCP appetite for digital tools and support services, brand marketers must consider new strategies to engage HCPs. During this session Linda Ruschau, with input from healthcare providers, will share new digital innovations for the back office designed to offer unprecedented HCP access and engagement amid today’s shifting dynamics. Attend to learn how HCPs are leveraging digital technology to get updates on cutting-edge treatments and important new therapies, how HCPs view pharma as a key partner and how your brand can build brand awareness among HCPs and impact prescribing habits