Digital Pharma East – Virtual has ended

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Tuesday, October 5

8:30am EDT

Welcome Networking
Tuesday October 5, 2021 8:30am - 9:00am EDT

9:00am EDT

Opening Remarks
Tuesday October 5, 2021 9:00am - 9:05am EDT

9:05am EDT

Pharma Keynote
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing... Read More →
avatar for Stacy Kearney Bucha, MBA

Stacy Kearney Bucha, MBA

Vice President, US Meningitis, Travel & Endemics Franchise, Sanofi Pasteur
Stacy Kearney Bucha is the Vice President for the US Meningitis, Travel & Endemics Franchise at Sanofi Pasteur, the vaccines global business unit of Sanofi. With nearly two decades of marketing and commercial experience at Sanofi, Stacy is deeply embedded in and committed to the organization’s... Read More →

Tuesday October 5, 2021 9:05am - 9:30am EDT

9:30am EDT

Unlocking Opportunity in the Convergence of Digital Health and Digital Marketing
With funding in new health tech companies at record highs and regulations around health data interoperability now in full effect, we sit at the precipice of a revolution in the way care is delivered to patients. Data and machine learning, long on the mind of healthcare marketers and providers, is poised (finally) to deliver meaningful advances in better health outcomes. In no other area of healthcare is this being realized more than in healthcare marketing. New platforms, combining the scale of the open web with privacy-focused tools that improve targeting and measurement from aggregated and anonymized health data, hold the promise to increase enrollment of rare disease patients in clinical trials, enhance patient and provider engagement, increase patient adherence and more.

avatar for Chris Paquette

Chris Paquette

Co-Founder & CEO, DeepIntent
Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising and technology. He is the Chief Executive Officer of DeepIntent, a marketing technology company that he co-founded on the principle that marketing technology can measurably improve the lives... Read More →

Tuesday October 5, 2021 9:30am - 9:55am EDT

9:55am EDT

Using Health Information to Reduce Health Inequities
The COVID-19 pandemic shined a strong light on American health disparities — and simultaneously highlighted the mighty power of information in narrowing the existing gap. With that, there is renewed opportunity for healthcare professionals, publishers, and pharma marketers to evolve their thinking around how health content is created and disseminated. Which methods and strategies are most impactful?

In this panel discussion, leaders in the field will discuss their learnings and unveil practical actions that they — and others — can take to evolve their approach and create positive change towards health equity.

avatar for Sara Michael

Sara Michael

Vice President and General Manager, Verywell Health
Sara Michael is Vice President and General Manager of Verywell Health. Previously, she was Senior Director of Content Integrity at Dotdash. Before joining Dotdash in 2019, she led content integrity initiatives at Healthline Media. Previously, she was VP of Content at a healthcare... Read More →

avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →
avatar for Christina Jones

Christina Jones

Integrated Customer Engagement & Digital Innovation, Merck Oncology, Merck
A dynamic, cross-functional leader with 25+ years of pharmaceutical and biotech experience, Christina is an accomplished sales and marketing leader, focused on building Total Market Strategies and engagement platforms.Her unique talent lies in her breadth of experience in leveraging... Read More →
avatar for Dr. Shamard Charles, MD, MPH

Dr. Shamard Charles, MD, MPH

Verywell Journalist and Anti-Bias Review Board Member
Dr. Shamard Charles, MD, MPH, is a public health doctor with over five years of experience in health promotion and health communications. He served as a senior health journalist for NBC News, leading the network’s health and medical coverage including groundbreaking reporting during... Read More →

Tuesday October 5, 2021 9:55am - 10:45am EDT

10:45am EDT

The Digitization of Healthcare (Communication): Where Are We Now?
There has been a dramatic increase in the rate of change with regards to healthcare providers utilizing digital technologies in their clinical practice. As such, the 'modern physician' of 2021 (and beyond) has very unique needs. This session explores how practicing medicine today is substantively different than at any other time in our past and focuses on best practices for engaging modern healthcare providers.

avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity

Tuesday October 5, 2021 10:45am - 11:15am EDT

11:15am EDT

Driving Digital Transformation and Innovation
  • Examine what falls under the “digital” umbrella and discuss which groups are best positioned to drive digital uptake and investment across the company
  • Understand the role of the digital innovation officer
  • Explore the pros and cons of various models and hear how to best accelerate your digital transformation journey
  • Define value, key outcomes, and metrics to move the needle in your digitalization plan

avatar for Daniel Rothman

Daniel Rothman

Chief Information Officer & Chief Digital Officer, Sumitovant Biopharma, Inc.
Dan is an innovative leader with a proven track record of leveraging technology to drive digital and behavioral transformation across businesses. He is highly skilled at building and inspiring teams to achieve organizational growth through technology and has specific expertise in... Read More →
avatar for Alison Reichert

Alison Reichert

Head, Digital & Omnichannel Marketing, US Oncology, Takeda Oncology
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →

Tuesday October 5, 2021 11:15am - 12:00pm EDT

12:00pm EDT

The Future of HCP Engagement: New Innovations for a Shifting Dynamic
Rep access and HCP engagement are moving targets today: While only 10% of HCPs say they want to return to pre-COVID norms for in-person meetings, at the same time they’re finding pharma support services more helpful than ever before. Given declining in-person HCP access and increased HCP appetite for digital tools and support services, brand marketers must consider new strategies to engage HCPs. During this session Linda Ruschau, with input from healthcare providers, will share new digital innovations for the back office designed to offer unprecedented HCP access and engagement amid today’s shifting dynamics. Attend to learn how HCPs are leveraging digital technology to get updates on cutting-edge treatments and important new therapies, how HCPs view pharma as a key partner and how your brand can build brand awareness among HCPs and impact prescribing habits

avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings over 25 years of experience in pharmaceutical marketing... Read More →

Tuesday October 5, 2021 12:00pm - 12:30pm EDT

12:30pm EDT

Networking Break
Tuesday October 5, 2021 12:30pm - 12:45pm EDT

12:45pm EDT

Connecting your Customers: Looking at the Intersection between Healthcare Professionals and Patients to Maximize Omnichannel Engagement
avatar for John Baylor

John Baylor

Innovation & Strategy, Astellas Pharma US
John leads digital health and innovation efforts for the UC-Commercial division of Astellas. Working across various brand and functional teams, John and his team enable the organization to leverage design-thinking methodology and various digital health solutions to optimize existing... Read More →
avatar for Aleen C. Hosdaghian

Aleen C. Hosdaghian

UCB, Brand Lead, US Immunology
Aleen C. Hosdaghian is the US Brand Lead, Immunology at UCB. She has over 24 years of experience leading Marketing teams with strategic vision to optimize brands and portfolios across multiple launches, therapeutic areas and life cycle management
avatar for Joseph Z. Ferry

Joseph Z. Ferry

Global Director of Digital, Medtronic
Joseph Z. Ferry is the Global Director of Digital at Medtronic within the Diabetes operating unit. He has over 20 years of experience leading digital demand generation in the medical device (Medtronic), CPG (Nestle), and automotive industries.
avatar for Justin Freid

Justin Freid

Chief Growth & Innovation Officer, CMI Media Group
Justin is the Chief Growth and Innovation officer at CMI Media Group. Justin brings together data and technology to find opportunities for growth across the organization. During his tenure with the company, he has been instrumental in the growth of the company’s award winning media... Read More →

Tuesday October 5, 2021 12:45pm - 1:30pm EDT

1:30pm EDT

Connected Patients Achieve Optimal Medication Success
Empowering patients and healthcare support teams to overcome medication challenges and stay on therapy goes beyond simple reminder messages and pill boxes. Integrated tech-based solutions drive timely and proactive health interventions necessary for managing complex and life-saving specialty medications in the long term. Smart devices that are easy to use and passively collect data in real-time drive proactive health intervention that help patients through issues so they can stay on therapy and avoid unnecessary discontinuations and switches. In this session Astra-Zeneca and Biologics specialty pharmacy will share their experience providing the AdhereTech Aidia SystemTM to cancer patients.
  • Learn how integrated smart technology with live pharmacy intervention reduces early discontinuation, increases duration-on-therapy and reduces gap days between refills.
  • Explore the patient journey and challenges that get in the way of optimal adherence and consistency.
  • Discover how pharma, smart technology companies and specialty pharmacies work together to implement and support patients using real-time data and early intervention.

avatar for Jeffrey Kohout

Jeffrey Kohout

Senior Director, National Channel Account Team, AstraZeneca
Jeff Kohout is a Senior Director of Specialty Pharmacy and leads the National Account Director Team responsible for managing accounts throughout the AstraZeneca Specialty Pharmacy network. Jeff joined AstraZeneca in 2004 and has held various leadership roles in Sales, Commercial Operations... Read More →
avatar for Cori Hawkins, Pharm D

Cori Hawkins, Pharm D

Director of Clinical Solutions,, Biologics Inc.
Cori Hawkins, Pharm D is the Director of Clinical Solutions at Biologics Specialty Pharmacy. She is inspired by the oncology patients she has served over the past 6 years and truly believes empowering patients through education sets them up for success. Her professional interests... Read More →
avatar for Lyndi Hirsch

Lyndi Hirsch

Chief Marketing Officer, AdhereTech
Lyndi Hirsch is Chief Marketing Officer at AdhereTech. In this role, she is responsible for driving sustained growth for the company’s product portfolio across all stages of the product lifecycle. She also spearheads patient engagement and support initiatives designed to improve... Read More →

Tuesday October 5, 2021 1:30pm - 2:00pm EDT

2:00pm EDT

Reimagining Marketing Strategy for Established Brands
Until now, there has been a misperception that brands that are nearing loss of exclusivity need to get “put out to pasture.” But there is still time to recognize a great deal of value in these brands, and implementing a promotional mix to optimize spend will continue to drive sales and increase brand loyalty. Further, the concept of the “mature” brand is evolving, with assets in the prime of life – but outside a developer’s core strategy – merging with later-in-life brands to become known as the Established Brand category. This blended spectrum of assets can benefit from a similar approach to extend their life and contribution to the company’s bottom line. This session will uncover how you can plan and implement a comprehensive omnichannel strategy to support these brands into their maturity with great success.

avatar for Stacy Hartung

Stacy Hartung

Vice President, Omnichannel Strategy, Kinetic™, Syneos Health®
Stacy Hartung is an omnichannel program strategist in Kinetic, the modern customer engagement capability at Syneos Health. She and her team leverage advanced targeting, analytics and the latest technologies to address business-critical challenges with greater precision, efficiency... Read More →
avatar for Rishi Manchanda

Rishi Manchanda

Vice President, Omnichannel Strategy, Kinetic™, Syneos Health®
Rishi has over 10 years of experience in the life sciences domain, focusing on helping clients understand the customer and consumer journey. He has spent most of his professional life in the digital analytics space, understanding and providing his clients with a unified view of consumer... Read More →

Tuesday October 5, 2021 2:00pm - 2:30pm EDT

2:30pm EDT

The Art & Science of Omnichannel: The Intersection of Digital and Personal Engagement for HCPs
  • Connect the dots between a strong brand/product strategy, the data, content, and engagement in a seamless way for your audience.
  • Define the capabilities that allowed for improved HCP engagement in a COVID environment and understand how to fill the gaps when needed
  • Develop a smooth transition and a stickiness factor that keeps our HCPs coming back, no matter the channel

avatar for Dana Cohen

Dana Cohen

Director of Marketing, Nestle Health Science

Tuesday October 5, 2021 2:30pm - 3:00pm EDT

3:00pm EDT

Closing Remarks
Tuesday October 5, 2021 3:00pm - 3:05pm EDT
Wednesday, October 6

8:30am EDT

Welcome Networking
Wednesday October 6, 2021 8:30am - 9:00am EDT

9:00am EDT

Opening Remarks
Wednesday October 6, 2021 9:00am - 9:05am EDT

9:05am EDT

Fireside Chat with Jeanne Kehren , SVP Digital & Commercial Innovation & CIO at Bayer Pharmaceuticals,
avatar for Jeanne Kehren

Jeanne Kehren

SVP Digital & Commercial Innovation & CIO, Bayer Pharmaceuticals
Jeanne Kehren graduated from the Maisons-Alfort Veterinary School and holds a master’s in Virology from the Pasteur Institute and a PhD in Immunology from the Paris 7 University. She started her career at Novartis, where she worked in different R&D and drug development roles and... Read More →
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing... Read More →

Wednesday October 6, 2021 9:05am - 9:35am EDT

9:35am EDT

Social Health: Pharma’s New Patient Journey
Patients are seeking dynamic, ever-changing connections, driven by online health communities and health leaders, that have reinvented the patient journey - and pharma's role in it. With industry experience from GSK's Darielle Ruderman, lived experience from AtopicDermatitis.net advocate Raelle Brown, and new survey data, Health Union’s Jack Barrette will explore pharma's opportunity in the new social health patient journey.

avatar for Jack Barrette

Jack Barrette

Chief Innovation Officer, Health Union
Jack Barrette is a lifelong health marketer, serial entrepreneur, and internet pioneer with a passion for improving health and healthcare through the power of social health. He is now Chief Innovation Officer at Health Union, the world’s leading force in social health that acquired... Read More →
avatar for Darielle Ruderman

Darielle Ruderman

Consumer Marketing Lead, GSK
Darielle has been a leader in Pharma Consumer Marketing for more than 20 years, leading campaigns for more than a dozen brands. She has extensive experience leveraging consumer insights to develop patient positioning, strategy, and effective campaigns across multiple products, targets... Read More →
avatar for Raelle Brown

Raelle Brown

Advocate, AtopicDermatitis.net
Raelle (Ray-L) Brown also known by her eczema focused Instagram name, Woke Within Skin has had moderate to severe eczema since birth. She also has been diagnosed with severe asthma since the age of 7 along with allergies.What has truly uplifted her is the "Woke” (or Aware) Within mindset that she has adopted and now promotes online. Being “Woke Within” for your... Read More →

Wednesday October 6, 2021 9:35am - 10:05am EDT

10:05am EDT

Pharma and ESG: What’s New and Next in Environmental, Social and Governance Initiatives
Pharma ESG, or environmental, social and governance, efforts have taken on added importance over the past several years, and especially during the pandemic. Investors and consumers expect more from drugmakers—and many are stepping up to the challenge. Join us for a panel discussion not only about the rising importance of ESG, but also about specific efforts and how drugmakers are doing well while doing good.

avatar for Brad Hecht

Brad Hecht

EVP Global Advisory and Content, RepTrak
Brad Hecht is the EVP, Global Content and Advisory, at The RepTrak Company. In this role, he leads RepTrak’s global research initiatives, content creation and client advisory. Mr. Hecht is a seasoned executive with an intense passion for building, growing and managing scalable... Read More →
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing... Read More →
avatar for Patrice Matchaba, MD

Patrice Matchaba, MD

Head, US Corporate Responsibility and President, Novartis US Foundation, Novartis
Patrice Matchaba, MD is President of the Novartis US Foundation and Head of Corporate Responsibility. Prior to that he was the Novartis Group Head of Global Health and Corporate Responsibility (GH&CR) from 2017-2021. In this role Patrice helped integrate the Novartis Access Principles... Read More →

Wednesday October 6, 2021 10:05am - 10:45am EDT

10:45am EDT

The Acceleration of Digital Health Technologies and the Impact on Adherence in a Post-Pandemic Era
As the U.S. emerges from COVID-19, in-person patient office visits and pharmaceutical company access to healthcare providers are slowly rebounding. However, we are still nowhere close to pre-COVID levels.

As behaviors have changed over the past year, in-person care may never be the same. With the acceleration and adoption of new behaviors across healthcare during the pandemic, providers, patients and life science marketers are leaning into technology solutions in new, innovative ways.

“Digital engagement” has had an even greater role, and necessary role, as the centerpiece of the commercial and marketing strategy for pharmaceutical brands, with a focus on providing integrated access to clinical resources that are critical - educational, financial and behavioral information - throughout the patients’ treatment journeys.

This talk will explore new behaviors and trends of “digital care delivery,” and the health industry’s ability to support providers at the point-of-prescription as well as patients from first fill persistency to treatment compliance, through the execution and impact of emerging digital channels.

Educational takeaways:
  • Behavior Adoption: What new provider and patient behaviors are here to stay in a post-COVID world?
  • Technology Impact: How Pharmaceutical brands are supporting providers in the EHR (Electronic Health Record) at point-of-prescription and impacting patients shortly after the point-of-prescription to maintain healthy treatment journeys.
  • Measurement: What are real-world examples from providers that are leveraging point-of-care digital engagement to drive first fill, including new-to-brand and returning-to-brand fill impact, providing patients with the information they need to impact adherence?
  • Looking ahead: What is next for non-personal strategies for targeted personalized patient-centric engagement.

avatar for Andrew Burns

Andrew Burns

Chief Growth Officer, DrFirst
In his role as Chief Growth Officer, Andrew is charged with the strategic and commercial growth of DrFirst’s digital solutions. Over the past 20 years, Andrew’s leadership has resulted in more than tenfold annual revenue growth. Prior to joining DrFirst, Andrew held C-level positions... Read More →

Wednesday October 6, 2021 10:45am - 11:15am EDT

11:15am EDT

The Evolving Patient Experience: Using Data and Digital to Better Understand and Partner with Patient Communities
A silver lining from the COVID-19 global pandemic is digital acceleration in the healthcare industry. Analysts estimate 35-40% of medical care in the US that has been historically delivered in person could now be virtualized. Supercharging a trend toward reducing friction for patients, our industry has arrived at a transformational moment with the ability to redefine the future of healthcare. This session will discuss how data and digital are leveraged to design and measure the impact of investing in more positive patient experiences and more integrated, multi-channel activations.

avatar for David Magrini

David Magrini

Group President, Global Integrated Solutions, Real Chemistry
David Magrini is the President, CRM & Customer Solutions at Real Chemistry and a member of the Executive Leadership team. In this role, David is responsible for developing a capability and accompanying solutions for a scalable CRM offering that will support healthcare clients, supporting... Read More →
avatar for Mary Michael

Mary Michael

Vice President of Stakeholder Management & Patient Advocacy, Otsuka
As Vice President of Stakeholder Management & Patient Advocacy at Otsuka America Pharmaceutical, Inc. (OAPI), Mary has the unique opportunity to work with trailblazing leaders both inside and outside the clinic walls to create innovative patient-centered solutions. It is her responsibility... Read More →

Wednesday October 6, 2021 11:15am - 11:45am EDT

11:45am EDT

D2Me: Unlocking Data-driven Insights to Create Better Outcomes
The challenges in accessing physicians’ offices and the undergoing data privacy revolution are making Pharma marketing more complex than ever before. Creating highly targeted audience segments and developing messaging that takes into account audience behaviors and mindsets is a crucial initiative that health brands need to master in order to implement modern marketing tactics. Dentsu health will discuss:
  • How brands can create audience segments quickly and precisely utilizing direct integrations with identity and data providers
  • How HCP and consumer datasets combined can help pharma brands create new and more effective Rx measurement models
  • How insights about different audiences can inform the optimized orchestration of HCP and consumer facing experiences

avatar for Matt McNally

Matt McNally

Global President, dentsu health
Matt has dedicated his entire career to the healthcare industry and is now leading dentsu’s health and wellness business globally. Matt has a proven track record of helping companies and brands transform their businesses to better meet the needs of consumers, patients, caregivers... Read More →

Wednesday October 6, 2021 11:45am - 12:15pm EDT

12:15pm EDT

Networking Lunch
Wednesday October 6, 2021 12:15pm - 1:15pm EDT

1:15pm EDT

Turning Your Tactical Plan into an Omnichannel Strategy: Innovative Insights from an Unexpected Source
Omnichannel strategies allow HCP, Non-Personal, Market Access and Consumer marketers to better integrate their key messages into patients’ and providers’ daily lives. What strategies are most effective for driving desired actions? This session explores best practices for omnichannel marketing, drawing insight from an unusual source that pioneered many of the omnichannel tactics used today: World Wrestling Entertainment.

avatar for Angelo Campano

Angelo Campano

SVP & Principal, Agency Channels, OptimizeRx
As SVP & Principal, Agency Channels at OptimizeRx, Angelo is a trailblazer in innovation and leadership in EHR Workflow and Hub Services, with deep expertise in strategy, implementation and optimization. Through his extensive work with EHR platforms such as Epic and Meditech, as well... Read More →
avatar for George C.D. Griffith

George C.D. Griffith

Co-Founder and Chief Strategy Officer, ConneXion360
George C.D. Griffith has worked in the biopharmaceutical industry specializing in HCP engagement for 29 years. During this time, he has worked on both the biopharma and the agency sides of the industry. After earning his Bachelor of Science in Communications from East Carolina University... Read More →

Wednesday October 6, 2021 1:15pm - 1:45pm EDT

1:45pm EDT

Precision Targeting: Finding and Reaching High-Quality Patient Audiences
We've all heard the old adage "quality over quantity," but when it comes to patient audiences, it's particularly true. It doesn't matter how many people you reach if those people aren't part of your target patient group--and identifying those target patients is only set to get trickier with the introduction of new privacy measures, including the loss of third-party cookies. This panel will explore why pharma marketers should be focused on finding the right patients, and why prioritizing higher-quality engagements as a KPI of campaign success will lead to higher-quality results and measurement outcomes. We’ll also explore ways marketers can reduce waste and get their messages to clinically relevant patients—even as privacy restrictions shake up the digital media landscape.

avatar for Jennifer Lyle, MPH

Jennifer Lyle, MPH

Associate Director, Digital Health & Innovative Alliances, Merck & Co., Inc.,
Jennifer is an Associate Director in Digital Health and Innovative Alliances at Merck & Co. This role provides Jennifer with the opportunity to develop innovative partnerships with digital health companies to ensure that we can reach the right patients, at the right time, in the right... Read More →
avatar for Juliet Zhang, PhD

Juliet Zhang, PhD

Associate Director, Analytics and Insights, Phreesia
Juliet Zhang leads the Analytics and Insights Team for Life Sciences at Phreesia, which measures the success of Phreesia’s messaging campaigns.Prior to joining Phreesia, Juliet worked in healthcare consulting and primary market research across a wide range of disease states, including... Read More →

Wednesday October 6, 2021 1:45pm - 2:15pm EDT

2:15pm EDT

An Approach to Digital Governance and How you can use it to Drive Innovation with Brand Teams.
avatar for Zoe Dunn

Zoe Dunn

Hale Advisors, Hale Advisors
As the daughter of a Pharmacist and an Entrepreneur, one could say I love the drug business. I’m an industry veteran with more than 20 years of experience in healthcare, pharmaceutical, and consumer products and incredibly passionate about delivering results, leading an all-star... Read More →
avatar for Jeff Bakker

Jeff Bakker

Senior Director Of Marketing, Janssen PH

Wednesday October 6, 2021 2:15pm - 2:45pm EDT

2:45pm EDT

Closing Remarks
Wednesday October 6, 2021 2:45pm - 2:50pm EDT
Thursday, October 7

8:30am EDT

Welcome Networking
Thursday October 7, 2021 8:30am - 9:00am EDT

9:00am EDT

Opening Remarks
Thursday October 7, 2021 9:00am - 9:05am EDT

9:05am EDT

Pharma Keynote: How Eli Lilly Went for the Gold
Eli Lilly joined Team USA in 2020 as a first-time sponsor for the then-upcoming Tokyo Olympics. Its campaign featured seven different Olympic athletes connected to health challenges and different brands across its portfolio. Along with the product work, Lilly debuted its first-ever corporate ad campaign during the televised opening ceremonies. Join Lilly executives as they discuss Olympics’ marketing and branding, and how Lilly went for the gold.

avatar for Megan Suttile

Megan Suttile

Director, Consumer Marketing, Eli Lilly and Company
Megan has 15+ years’ experience in developing data driven, award-winning marketing and media strategies which deliver business results while challenging the status quo. In her current role, Megan's goal is to drive authentic experiences with patients via partnerships like the Olympics... Read More →
avatar for Lina Polimeni

Lina Polimeni

Chief Media Officer - Lilly USA, Eli Lilly and Company
Lina Polimeni is the Chief Media Officer for Lilly USA at Eli Lilly and Company, overseeing all promotional Media and Sponsorships efforts across the portfolio of Lilly Brands, including the Olympics and Paralympics Sponsorship and Sports Marketing at Lilly. In her current role, Lina... Read More →

Thursday October 7, 2021 9:05am - 9:30am EDT

9:30am EDT

Ready, Set, Launch: Best Practices for Engaging Physicians Throughout the Product Lifecycle
Join this live panel discussion featuring the brand new Sermo Medical Advisory Board who will share exclusive insights about how to effectively engage and educate to extend impact at each stage of a product’s lifecycle.  From clinical trials through generic competition, you'll get the insiders’ perspective on early, middle, and late stage marketing best practices -- straight from practicing MDs themselves.

avatar for Erin Fitzgerald

Erin Fitzgerald

Chief Marketing Officer, Sermo
Erin Fitzgerald is the Chief Marketing Officer at Sermo leading the strategy and delivery of the company’s global marketing strategy; commercial go-to-market, community growth, brand development, demand generation operations, corporate communications and media relations.Erin’s... Read More →

avatar for Dr. Claudia Martorell

Dr. Claudia Martorell

Director, The Research Institute
Claudia Martorell, MD, MPH, FACP is the Director of The Research Institute in Springfield, MA, a site that offers both Infectious Diseases Medical Care and Clinical Trial Services. She has served as a Principal Investigator in HIV, HCV among other Clinical Trials.Dr. Martorell was... Read More →
avatar for Dr. Ashish Rana

Dr. Ashish Rana

Internal Medicine Program Director and Associate Chair of Academic Medicine at Crozer Health, Professor of Medicine, Drexel University College of Medicine
Ashish Rana, MD is the Internal Medicine Program Director and Associate Chair of Academic Medicine at Crozer Health in Upland, PA and Professor of Medicine, Drexel University College of Medicine.
avatar for Dr. Paul J. Ufberg

Dr. Paul J. Ufberg

Children’s Hospital of Philadelphia, Assistant Professor of Clinical Pediatrics at Perelman School of Medicine of the University of Pennsylvania
Paul Ufberg, DO, MBA currently practices at the Children’s Hospital of Philadelphia. He is an Assistant Professor of Clinical Pediatrics at Perelman School of Medicine of the University of Pennsylvania.Dr. Ufberg serves as the Director of GI Technology and is involved in multiple... Read More →

Thursday October 7, 2021 9:30am - 10:00am EDT

10:05am EDT

Integrating Digital Support to Enhance the Patient Journey
Creating patient engagement in the digital age is driving more pharma companies to engage with digital therapeutics for deeper connections and greater value from patient interactions. But for digital platforms to be successful, they must bring value to patients’ lives and support enhanced communication among providers, pharma, and patients. This includes meeting patients where they are and delivering useful support and guidance throughout their journey – with a digital platform that is personalized and patient centric to meet individual needs. In this session, learn how Sanofi is working with Medisafe to enhance its patient support programs by adding digital platforms to support greater patient communication, stronger engagement, and reduced costs to support better outcomes.
  • Discover why patient centricity is key in evaluating the effectiveness of a digital platform to support patient communication
  • Learn what works (and what doesn’t) for integrating digital tools to support patients and caregivers
  • Explore how pharma and digital therapeutic companies are working together to create more digital/human partnerships for a holistic patient journey
  • Understand how patient communication has evolved through the addition of digital platforms

avatar for Omri Shor

Omri Shor

CEO, Medisafe
Omri Shor is co-founder and CEO of Medisafe, a leading digital therapeutic companion company helping patients manage their treatment journey and medication therapies. As CEO, Omri works with major drug manufacturers to help patients manage their medications, a $300B problem in the... Read More →

avatar for Mark LaLeike

Mark LaLeike

CEO, Sage Growth Partners
Mark LaLeike has 25+ years of experience in life sciences and healthcare. He has worked across clinical development, medical affairs and commercial consulting with clients on supporting targeted treatment goals and applying new technologies to high-priority opportunity areas. Prior... Read More →
avatar for Abby Reynolds

Abby Reynolds

VP of Client Services, Pleio

Thursday October 7, 2021 10:05am - 10:35am EDT

10:35am EDT

Fireside Chat: Leaders from Novartis and Tilak Healthcare Discuss What it Takes to Drive Successful Digital Health Partnerships
avatar for Heather Landi

Heather Landi

Senior Editor, Fierce Healthcare
Heather Landi is a senior editor at Fierce Healthcare, responsible for the entire daily Fierce Healthcare brand and related team of editors. She also oversees the team’s coverage of health IT and digital health news and trends across the country. She has covered the healthcare technology... Read More →

avatar for Jacob LaPorte, Ph.D.

Jacob LaPorte, Ph.D.

Co-Founder & Global Head of BIOME, Novartis
Jacob LaPorte founded and is Global Head of The Biome—the digital innovation lab of Novartis.Prior to that, he was Global Head of Digital Development at Novartis and responsible for leading the company’s digital efforts to advance future, patient-centric paradigms of clinical... Read More →
avatar for Edouard Gasser

Edouard Gasser

Co-Founder & CEO, Tilak Healthcare
avatar for Stephane Wolf

Stephane Wolf

Global Digital Health Solutions Head Ophthalmology, Novartis

Thursday October 7, 2021 10:35am - 11:30am EDT

11:30am EDT

Digital Future Pharma Keynote
PharmStars. a digital health accelerator aiming to match digital health start-ups with pharma partners, launched this summer with its first member companies Boehringer Ingelheim, Eli Lilly, Novo Nordisk and Takeda. As the only accelerator focused specifically on connecting drugmakers to digital health startups, find out from co-founder Laura Gunn and pharma partner guest how the collaboration began, how it’s working and what’s next.

avatar for Laura Gunn, PhD

Laura Gunn, PhD

Managing Director, PharmStars
Laura Gunn, PhD, is the Managing Director of PharmStars, the first and only pharma-focused digital health accelerator. Laura is a pharmaceutical executive with over 15 years of experience across the pharmaceutical industry. Most recently, Laura was at Biogen, where she held several... Read More →

Thursday October 7, 2021 11:30am - 12:00pm EDT

12:00pm EDT

Successfully Implementing Cloud-Based MDM for Efficient Real-Time Delivery
  • Customer centricity – What does good look like? How does MDM play a role?
  • Moving to the Cloud to support enterprise-wide records & users
  • MDM at Scale – how to deliver in a global organization
  • Real time delivery of data to business units, medical professionals & customers for increasing efficiencies

avatar for Nishith Trivedi

Nishith Trivedi

Director of Global Master Data Management Strategy and Engineering, Pfizer
Nishith Trivedi is the Director of Global Master Data Management Strategy and Engineering at Pfizer. In this role, Nishith is responsible for Pfizer’s master data management strategy, establish enterprise governance for critical MDM priorities, design and execute the program roadmap... Read More →

Thursday October 7, 2021 12:00pm - 12:30pm EDT

12:30pm EDT

Networking Break
Thursday October 7, 2021 12:30pm - 12:45pm EDT

12:45pm EDT

Innovative Digital Communication Strategies to Accelerate Digital Transformation and Improve Engagement
avatar for Tash Brown

Tash Brown

COO, TrendMD
COO of TrendMD with expertise in strategic and operations management. She and her team have successfully helped pharma companies worldwide to optimize their marketing, educational and scientific-exchange efforts through the largest academic research network that is transforming how... Read More →

Christopher Nugent

Sr. Director, Digital Marketing & Strategy, Kiniksa Pharmaceuticals
avatar for Matt Lasmanis

Matt Lasmanis

Chief Technology and Innovation Officer, Sage Therapeutics
Matt Lasmanis joined Sage as Chief Technology and Innovation Officer in November 2020. In this role, Matt leads Sage’s digital innovation, data, analytics, and enterprise-wide technology capabilities. Matt was previously at GlaxoSmithKline where he served as Vice President and CIO... Read More →
avatar for Sharon Rubin

Sharon Rubin

Director, Conduent Inc.
Sharon Rubin serves as a Director for the Pharma Life Sciences Division. She brings more than 20 years of experience in the life sciences and healthcare industry to her role as a product owner of pharmaceutical commercial solutions that enhance our client’s commercial programs.Prior... Read More →
avatar for John Lineen

John Lineen

Senior Director, Engagement Planning, Bristol Myers Squibb
John Lineen is focused on improving customer engagement within the Immunology and Cardiovascular portfolios at Bristol Myers Squibb.  In this role, he leads a team in delivering engagement plans and omni-channel experiences for patients, health care professionals and payers. Previously... Read More →

Thursday October 7, 2021 12:45pm - 1:30pm EDT

1:30pm EDT

Patients are Driving Their Treatment Journey. Learn how Pharma can Ensure They are Along for the Ride.
Consumers are becoming more responsible and engaged in their healthcare journey as patients turn to others who have the same health conditions; with increasing interest in connecting with and learning from each other. And with the Internet’s distribution of knowledge, especially with rare conditions, patients can know more than their doctors. Patient learning of alternative treatments has gone mainstream through online conversations.
Accelerated by the pandemic, peer-to-peer medical conversations provides an opportunity for pharma brands to drive deeper, more influential engagement. Join Dawn Lacallade to learn how to:
  • Communicate with patients in their own language
  • Build trust and inspire action by leveraging the age-old need to connect
  • Extract the value of influencer programs
  • Create marketing programs built to be amplified

avatar for Dawn Lacallade

Dawn Lacallade

Chief of Social Strategy, VP, Healthcare, LiveWorld
Dawn works with clients to develop innovative, tailored social media strategies that connect and engage patients, caregivers and HCPs to deliver patient value and business results. Her extensive healthcare and pharma experience enables her to direct a specialized team focused on creating... Read More →

Thursday October 7, 2021 1:30pm - 2:00pm EDT

2:00pm EDT

Incubating Internally: Pushing the Boundaries of Both Innovation and Digitization
  • Explore different models and functions for internal teams that will drive future innovation and allow new ideas to flourish and succeed
  • How to realistically assess the viability of new business lines
  • Learning to work with and around the inhibitors of innovation

avatar for Imran Haque

Imran Haque

Founding Partner, Mentors Fund
Imran Haque is the CEO and Founder of Sabii Digital- a Venture Building Firm. Imran is also a Founding Partner at The Mentors Fund Imran is the founder of Sabii Digital- a Venture Building Firm. Sabii Digital partners with clients in the Life Sciences, Logistics and Transportation... Read More →

avatar for Dave Guiga

Dave Guiga

Head of Respiratory & Immunology Portfolio Acceleration, AstraZeneca
Creative Thinking. Strategic Ideation. Test, Learn, Pivot. These are the critical tenants for Dave and his team as they evolve AZ’s ‘go to market models’ in a way that transcends traditional pharmaceutical marketing and sales approaches. The Portfolio Acceleration Team’s approach... Read More →
avatar for Vanessa J Roknic, MBA, BSc (Hons)

Vanessa J Roknic, MBA, BSc (Hons)

Director | Apis Labs, Digital Transformation & Innovation, Novo Nordisk
Vanessa is an innovative professional with over 16 years’ experience working in the healthcare industry, primarily in R&D giving her extensive knowledge in front-end drug development and regulatory requirements. Having lived and worked across 4 countries, she is a strong collaborator... Read More →
avatar for Timothy Graham

Timothy Graham

Associate Director, Omni Channel Capability Lead, Bristol Myers Squibb
 Timothy Graham has been connecting technology and healthcare to make a meaningful impact for HCPs and patients for over 15 years. In his current role with BMS, Tim leads the discovery of new channels and technologies to build capabilities for the Worldwide Omnichannel Capabilities... Read More →

Thursday October 7, 2021 2:00pm - 2:45pm EDT

2:45pm EDT

Networking Break
Thursday October 7, 2021 2:45pm - 3:00pm EDT

3:00pm EDT

Digital Transformation is a Journey not a Destination
  • Analyze what digital engagement means for pharma post-Covid
  • Identify how to integrate your customer journey with your digital transformation to enhance engagement and to build deeper understanding of your customer
  • Methods for building digital engagement and advanced omnichannel strategies in smaller companies with limited resources

avatar for Neil Keene

Neil Keene

Director, US Marketing, Enhanze, Halozyme Therapeutics, Inc.
Neil Keene is a pharmaceutical marketing innovator and digital/MCM expert with over 20 years of progressive marketing experience. He is currently the Director of US Marketing, Enhanze at Halozyme Therapeutics. Neil has also worked with market-leading pharmaceutical companies GSK... Read More →

Thursday October 7, 2021 3:00pm - 3:30pm EDT

3:30pm EDT

Closing Remarks
Thursday October 7, 2021 3:30pm - 3:35pm EDT
Friday, October 8

8:30am EDT

Welcome Networking
Friday October 8, 2021 8:30am - 9:00am EDT

9:00am EDT

Opening Remarks
Friday October 8, 2021 9:00am - 9:05am EDT

9:05am EDT

Pharma Keynote: From Fashion to Pharma
"Customer Experience" is a tag line that is often overused and abused and with COVID impacting all aspects of the pharmaceutical industry the noise level our customers are facing has been turned up even higher. So what does customer experience really mean and why does it matter? Andy Kennemer will discuss his journey from fashion to pharma -- what other industries already know about customer experiences and digital innovation, GSK’s learnings during COVID and what pharma needs to know to help empower sales forces and provide an impactful customer experience.

avatar for Andrew Kennemer

Andrew Kennemer

VP, Customer Experience & Digital Innovation, GSK
As Vice President, Customer Experience & Digital Innovation at GlaxoSmithKline, Andy Kennemer is driving change in the US Pharmaceutical business by disrupting the traditional methods of engaging with customers and redefining what it means to be customer obsessed. Kennemer is an experienced... Read More →

Friday October 8, 2021 9:05am - 9:35am EDT

9:35am EDT

Digital Health Keynote
In this presentation, Mr. McCann will discuss what he learned from commercializing the first digital therapeutics and these new technologies and modalities can transform and disrupt traditional healthcare.

avatar for Corey M McCann M.D., Ph.D.

Corey M McCann M.D., Ph.D.

President & CEO, Pear Therapeutics
Corey M. McCann, MD, PhD, is the President and CEO of Pear Therapeutics, a pioneer in prescription digital therapeutics, as the first company to receive market authorization for software to treat disease. Previously, Corey was an investor with MPM Capital, an Engagement Manager with... Read More →

Friday October 8, 2021 9:35am - 10:05am EDT

10:05am EDT

Disruptive Technologies that will Shape the Future of Pharma
  • Reframing Focus: How Blockchain and AI can accelerate the road to innovation 
  • Explore how new technologies can advance the future of pharma marketing with personalized medicine
  • The New Patient Experience - Virtual and Augmented Reality

avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

avatar for Saad Saeed

Saad Saeed

Senior Director, Global Digital / Technology Head - Pfizer Vaccines & Medical Affairs, Pfizer
avatar for Dany DeGrave

Dany DeGrave

R&D Digital Transformation, Sanofi Pasteur, Founder, Unconventional Innovation
Dany is an engineer trained in biology with 20+ years of industry experience at GSK and Sanofi. In various transversal positions he supported R&D, clinical, manufacturing and regulatory. Implementing the future and making it useful for the business today is what he does. That includes... Read More →
avatar for Pallavi Garg

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda
Pallavi Garg brings more than 16 years of progressive experience in strategy, marketing and sales primarily in the pharmaceutical industry. Pallavi joined Takeda Oncology in 2020 as Vice President, Head of U.S. Marketing, and leads the marketed product portfolio of Oncology Medicines... Read More →

Friday October 8, 2021 10:05am - 10:50am EDT

10:50am EDT

Closing Remarks
Friday October 8, 2021 10:50am - 11:00am EDT
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